Don't Be a "Liker"
If you're looking to boost your visibility and gain clientele in the social media world, then don't be a 'Liker'. What exactly is a Liker?
A Liker is someone who always 'likes' social media posts and rarely comments on them.
When you're on Facebook or Instagram and you come across a post that resonates with you or you enjoy, don't just 'like' it, comment on it. Doing so will not only increase your visibility, but may lead to collaborations, more followers and even clients!
Back in my nutrition days I was on Instagram A LOT. I was struggling to grow my following and make an impact with my super delish veggie recipes. I made it my mission to make myself visible as much as possible - that meant actually commenting on things so my 'likes' wouldn't get lost in the mass. As soon as I started commenting on posts, I noticed immediate results. Not only did my following grow, including my newsletter following, but I got my first collaboration offer.
There were certain nutritionists and health coaches I followed because I admired their work and what they stood for, so I made sure to let them know that. After commenting for about a week, I received an invite from Shawna at Rockin' Mom's Kitchen to meet over Skype and chat about a possible collaboration where I would provide the nutrition basics for her upcoming slow cooker recipe book.
With her contacts and following she could have reached out to any nutritionist or health coach, so why did she pick me, someone who had such a small Instagram following at the time? She told me it was my comments that inspired her to reach out. My comments helped position me as an expert in my niche and was getting me noticed in a short amount of time.
If you're someone who's been lurking in the shadows with your 'likes', step out and SHINE. Step out and position yourself as that go-to expert in your niche. If you like something enough to click the 'like' button or the heart button, go on and give a simple why. It doesn't need to be anything fancy, just something from the heart.