VANESSA BARON
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Business tips + advice to inspire the dream chaser within you

My Fav 6 Ways To Gain New Clients

The entrepreneurial life can sometimes feel like a roller coaster ride. If your business isn't set up for continued success, you may experience the roller coaster effect of making a significant amount of money one month, followed by nadda for the next month (or two!) before your business gains momentum again.

I love a scary roller coaster ride every now and then, but for FUN, not in my biz! If you feel the same, Dream Chaser, I'm happy to share with you my top fav ways to gain new clients on a CONSISTENT basis:

  1. Free Challenges.  I've been utilizing the power of free challenges to gain new clients for 2 years now, and it's never failed me.

    Free challenges can effectively be hosted over most social media outlets. The process you're looking to create is to provide your audience with something THEY would find extremely valuable and once they've absorbed and experienced that value firsthand, you invite them to purchase your services or goods that specifically tie-in to the next steps required once the challenge is completed.

  2. Welcome Sales Funnel.  In 2016 I began automating my business so I wouldn't need to hire a VA and could still spend most of my time away from the computer. It's been one of the best business decisions I've ever made!

    The process you're looking to create with a welcome sales funnel is to convert new subscribers to your newsletter list into paying clients. How this is typically achieved is by providing a value-packed freebie so potential ideal clients opt-in to your newsletter list. Once they have joined your list, they receive a series of strategically crafted (yet super genuine) emails that guide them through the process of building a know-like-trust factor with you and your brand.

    Once they have completed the series (or funnel), you invite them to purchase your services or goods that specifically tie-in to the next steps required after your opt-in freebie.

    I'm currently in the process of creating a self-study course that walks you through each and every crucial step in this process. In the meantime, there's no point waiting - reserve a 1:1 session with me and we can set it up together!

  3. Referral Program.  Word of mouth can do wonders for your business. I offer my past and current clients the option to participate in my referral program. If they spread the word to their colleagues and one of those colleagues in turn purchases one of my programs in full, my referring client is offered either a percentage of the program investment, or in some cases a free session with me AND a percentage of the program investment as a thank-you.

    It's important that you have the terms of your referral program laid out in writing either in your Terms of Service, a written agreement, or I personally like to include this information in the Welcome Packet my clients receive upon purchase of their program.

  4. Discovery Calls.  When your services come at a significant investment, most potential clients appreciate the opportunity to get on the phone with you and discuss their investment in detail.

    The process you are looking to create by hosting a Discovery Call is to ensure you and your potential client are an excellent match. I like to think of Discovery Calls as a way for a client to 'audition' working with me long term, rather than the other way around. There's a lot less stress and way more ease when you can lean back and have an in-depth discussion with another human being about their goals and desires.

  5. Follow-Ups.  I've gotten a handful of 1:1 clients simply by following up with people who have reached out to me and then dropped off the face of earth. The thing is, people get busy, overthink things, stay on the fence too long, etc. - it never hurts to keep reaching out to someone until you actually receive a 'no'.

    Even for myself, a couple weeks ago I was booking a vacation in Osoyoos for me and my family this summer. I had inquired to a couple home rentals and there was only one property management place that actually followed up with me (via text) regarding the information they had sent me. I thought that was so thoughtful and excellent customer service that I booked with them.

    Remember, it doesn't need to be a long spiel - repeating everything you said in your first communication. Even just a reminder to your potential client that you're here to answer any questions they have can get the ball rolling.

    I also occassionally follow-up with subscribers who have clicked on my purchase or program links, but didn't follow through with the sale. Reaching out in a genuine way WORKS.

  6. Tripwires.  A tripwire is an inexpensive product that is immediately offered to your new subscribers before they access their freebie offer. What normally makes a tripewire popular is if it's something of extreme value offered for a fraction of its worth.

    I like to use previous free workshops or LIVE calls that I hosted online. You can also offer a guide or ebook you've already created - maybe even a previous opt-in freebie. Tripwires are an excellent way to make money off re-purposing your content.

    Although you probably won't make as much money off the lifetime of a tripwire as you will offering your signature programs and services, extra money is extra money and if you didn't have to lift a finger to make it, even better. This tiny glimpse into your expertise could very well be enough to gain a lifetime client.

    I'm currently in the process of creating a self-study course that walks you through each and every crucial step in this process. In the meantime, there's no point waiting - reserve a 1:1 session with me and we can set it up together!

What's your favourite way to gain new clients in your business?
Or, which of the above are you most excited to try out?
Share with us below!