SEO Got Ya Down?
Search engine optimization (SEO) is the process of making your website visible in a search engine's unpaid results. This increases your website's organic reach, meaning free visibility. For example, if I type "plant based diet" into Google, the first 2 websites that pop up are Forks Over Knives and Mind Body Green. Out of the thousands of websites out there that talk about plant based diets, these were the first two, meaning I'm more likely to click on them out of sheer convenience.
Now, the big question is, does SEO really matter?
In my opinion, no - at least not for coaching services. And I say this because I've grown both a successful nutrition practice and a successful business coaching practice without giving a sh*t about it. It's not necessary and it's definitely not worth wracking your brain over. There are companies that spend hundreds of thousands of dollars on SEO. There are entrepreneurs out there who spend countless hours researching SEO and how to best decipher how to effectively use it. I say, you have way better things to focus on.
SEO is not what closes the sale for a coaching practice. A website is not what closes the sale of a coaching practice. What closes the sale is YOU - the relationships you build and the value you provide. Perhaps back in the day before Facebook and Instagram, SEO was a crucial part of marketing. Now, it's simply not necessary for success.
Curious what I do in my own business?
- My website is hosted through Squarespace. Squarespace has built in SEO optimization so it kind of does the work for me in that regard. I simply type in a short sentence or two about what my business is and Squarespace uses that to describe my website on search engines. For example, if you Google "vanessabaron.com", under my website title in the search results, it will show "Business coaching for holistic and spiritual entrepreneurs ready to launch an online coaching business." Check on your own website platform whether it has SEO optimization built in (most likely in settings).
- When I write a blog, I tag certain key words. I don't actually do this for SEO purposes, I do it so people can search these keywords throughout my website. The more this key word pops up though, the better the chance your website becomes known for that keyword. For example, if a health coach wrote a blog post sharing a green smoothie recipe, she may wish to tag the words "green smoothie", "smoothie", "spinach", "mango", "breakfast", "snack", "vegan", "vegetarian", "holistic nutrition", "health coach".
Here's the deal, I'm not at all an expert in SEO and I don't plan to be any time soon. If SEO has really got ya down and is keeping you up at night, outsource it to an expert. Quit wasting time spinning your wheels trying to decipher and make sense of it. Focus on your own strengths and let the experts focus on theirs.