When Facebook Locks You Out!
If you're like me and the majority of your clients and list-building efforts take place through Facebook, be sure to read this entire blog post, just in case (knock on wood) you get locked out of Facebook like I did!
Last week I decided I needed to up my Facebook game since I came to notice I was kind of just hanging out in my own Facebook group and not really participating in others (not good for visibility). I spent tiny bursts throughout the day not only promoting myself in groups, but delivering true value and supporting others in several Facebook groups. I felt pretty damn good after that, like I had a successful social media/visibility day.
The next day, I go into my Facebook group, Dream Chasers Mastermind, and go to post my Wednesday promo thread for all the awesome ladies in my group to showcase their amazing talents. But when I hit 'post', I got a message from Facebook saying I was restricted from interacting (including joining) any group on Facebook for a period of 3.5 days.
EXCUSE ME, FACEBOOK? I'M IN THE MIDDLE OF A CHALLENGE LAUNCH HERE!
Here's the thing about Facebook restrictions, you can appeal them, but you'll never get a response to your appeal. The restriction block CANNOT be lifted, you have to let it run its course. I still don't really know the reason Facebook decided I needed to *slow the eff down* with my posting, but I do have a theory.
You see, Facebook prefers that business owners pay to have people see their posts, whether that's on your Facebook page or in your Facebook group. Because of this, I tend to tag group members in my posts from time to time to ensure that they're actually seeing my content - because honestly, if you're not seeing the content and getting the support you desire (the whole reason of joining the group), then what's the point of continuing to be a part of it? I tagged people 2 days in a row and I think one of them may have reported me (they untagged themselves and I believe even left the group). The restriction said once it's lifted I need to "slow down and only tag people in images if they are actually in the image". So, this is the only thing that makes sense to me.
What did I learn during this process?
- It was a huge eye-opener to the fact that if Facebook ever shut down, I'd be screwed. The majority of my marketing is done solely on Facebook (I do a bit on Instagram too, but Facebook is my main focus). Yes, I have my newsletter list, but Facebook is how I get new sign-ups to my list. So, it got me thinking that perhaps it's time to give Periscope another try. Live streaming is quite popular and effective in growing your following and bumping up your know-like-trust factor - couldn't hurt.
The thing about Periscope though is that I find it to be like the first 10 minutes of a webinar where it's super boring and the host is just asking where everyone is from and it's like 'get to the point'. Then they say something and get interrupted by someone's comment and go off topic. I understand why they do that, obviously to make their audience feel important and heard, but I'm more of a wham bam thank you ma'am type woman when it comes to live streaming. Clean, simple, and to the point.
- Don't be afraid to clean out your list and your Facebook group. Honestly, I can only support people if they show up and are open to receiving it. Why join a community if you're never going to participate? Even a 'like' if you're a shy person, just to acknowledge that you enjoy what you read or the advice resonated with you in some way. I'm making an effort moving forward to clean up both my newsletter list and Facebook group every 2 months in an effort to keep the community active and high-vibe.
- Don't take it personally and don't freak out. Like I said, I was in the middle of a challenge launch. I had planned to grow my list exponentially during this challenge launch, but the Universe had other plans. So instead of freaking out, I took time off and spent it with my family. I also changed direction with my challenge and, since it would be a smaller group, I decided to up the value by committing to giving individual + custom support to every single woman who signed up for the entire 6 days, something I wouldn't have been able to do if I had 100+ sign-ups. I now love the 6 Days to Client Clarity Challenge even more.
The main point here is that things go wrong in business, but life's what you make it. You can freak out and sulk and think it's the end of the world, or you can use your brain and figure out an alternative way to reach your goals. For me, that's boost my visibility and grow my list using another social media platform (if not Periscope then maybe Snapchat or another live streaming app), clean up my list + group regularly so that my tribe aligns with my vibe, and continue shining bright and giving it all I've got, no matter what life throws my way.