The 3 Biggest Money-Wasters You’ve Been Taught To Invest In
When I graduated from my nutrition studies, I had no idea how to run a business. I relied heavily on what I observed other businesses do throughout my life and what I was taught during that one ‘business planning’ class I took. I followed all the guidelines, absorbed as much info as I could and set out to launch my biz.
I LEARNED SOME BIG LESSONS ALONG THE WAY IN NOT ONLY HOW TO INVEST IN MY BUSINESS, BUT WHAT TO INVEST IN. AND THESE 3 ITEMS DON’T MAKE THE CUT:
For a year now, I’ve had about 1,000 of them stuffed in my office closet. Why 1,000? Well, that was my own mistake. The first 500 I ordered included my home address (I was under the thought process that business cards should include a business address), but eventually decided against it. You never know whose hands your business card will ultimately end up in and since my office was my home, I didn’t feel comfortable. So, I ordered another 500, sansaddress. They weren’t flimsy printout cards either – they were thick, glossy and coloured front + back. At the time, I loved them. Now, not so much.
I strongly advise against investing in business cards when you’re in the start-up phase of your business.
1) As you gain better clarity on who your ideal client is and what direction you want to take your business, your personal brand is slowly developing and changing. These business cards in no way reflect the current 'It’s Raining Kale' brand, vision, or philosophy at all, not even when I initially purchased them. For that reason alone, they can stay in their pretty box.
2) People will forget you and having a business card won’t really change that. Cards get lost, people get distracted, piles build upon other piles – it’s rare that someone will keep in contact from a business card alone.
So, what should you do instead? When you’re attending at an event, introduce yourself, tell others what you do, mingle, and take everyone else’s business cards. If they ask for yours, tell them you just ran out. Take their card and YOU take initiative to keep in contact with THEM. Wait a day or two and then send them a nice email to remind them you exist. All your contact info will be there anyways, written out and easily accessible.
THE COST? $0
For a year now, I’ve had a couple hundred flyers stuffed in my office closet...beside my business cards. Now, these ones my husband and I actually went and handed out EVERYWHERE – not just in our neighbourhood, but in at least 3 or 4 different cities.
Any public place, restaurant, grocery store or private shop that would allow it, would have my flyers hanging. Like my business cards, these flyers were not cheap or flimsy. They were thick, glossy and coloured front + back. Guess how many people called me in total months after consistently handing out these flyers? A whopping zero.
What should you do instead to get your name out and your biz visible? Get out there and BE visible, don’t hide behind fancy flyers. Consistently tell people what you do, create valuable content and share it with your target market, have your family and friends spread your name, get on social media, comment on other blogs and in Facebook groups your ideal client would be hanging out in, guest blog, be interviewed – quit hiding and become visible!
THE COST? $0
LOCAL MAGAZINE/NEWSPAPER ADVERTISING
Please, don’t do it. Advertising in a local magazine is more expensive than creating flashy flyers and produces the same results – nadda!
Newspapers and local magazines get distributed to everyone. You’re essentially paying to not have your ideal client see your ad. Instead, invest your hard earned moola on Facebook ads!
Facebook ads allow you to specifically market to your target audience andeven allow you to track who’s showing interest and clicking on that gorgeous ad of yours.
THE COST? AS LITTLE AS $3 A DAY FOR AS LONG AS YOU LIKE.
If done correctly, your Facebook ads will help build your following and grow your email list (a must!).
What are your thoughts?
Do you currently use any of these to promote your business?
Go ahead and leave me a comment below. xox