Hot Tips to Create an Effective Newsletter
I've found all my past and present clients through social media, but it's my NEWSLETTER that converted them from follower to paying client. Just like when you're on social media, you have to remember that you are interrupting someone's day with your content - so it better be worth it, or else you get stuck in the trash bin...sometimes permanently.
Don't worry though, I've included some hot tips below to help you create an effective and engaging newsletter. Maybe you're already doing some of these (and that's awesome!), but if you're not, you really need to start utilizing your newsletter to its full potential. If you do, you'll start to experience some amazing shifts in how your audience views you - continuing to bump that know-like-trust factor up, up, up.
How to create an effective newsletter:
- Have a standout subject line. The 'wow factor' of your subject line is crucial because it's the only thing between your newsletter being opened, or getting lost in the shuffle of unread emails. Be clear about what's in it for your reader. I also like to add an emoji or two to make it stand out even more.
- Include an email banner at the top. I can't tell you how much it annoys me when people don't do this - I usually end up unsubscribing from them. Your email banner should represent your brand and remind your audience of who you are and what you stand for.
- Include your reader's name throughout the email. If you're using Mailchimp, this can easily be done by using the code *|FNAME|* (ex. "Welcome back, *|FNAME|*!"). Please don't start your emails off with some generic "Hey, Friend!" or "Hey there!". People like to feel important - use their names.
- Create content your audience will love and be excited to read about (this is another reason why knowing your ideal client is super important!). Tell a story that will resonate with them; teach them a lesson; be of service. Whatever you write about, make sure it's valuable and has purpose behind it.
- Have a clear call-to-action. This can be something as simple as asking a question and having your readers respond; scheduling a discovery call with you; watching your video; or any other kind of call to action. Make sure you're clear and transparent about it to avoid confusion.
- Include a small good-bye message or bio at the end to remind your new followers who you are and why you matter to them (bonus points if you include a picture of yourself).
- Invite them to share your email with their friends. This is a great way to potentially gain new followers and boost your visibility (without having to do anything). Example below:
- One last thing, before you send out your campaign, send a test email to yourself first. This is an excellent way to double-check your links, spelling, grammar, missing words (happens to me all the time!), and ensure that everything works and looks as you want it to.